About Wearshopping

Good clothes start with honest cloth and fair work

We design a small range, choose fabrics for how they wear over years, and tell you exactly what goes into each garment.

Rolls of woven fabric being inspected

Fabric integrity

A garment is only as good as its cloth. We specify fabric by weight, fibre and construction, and we reject swatches that pill, twist or fade in testing.

  • GSM published, not hidden

    From 130 GSM oxford to 400 GSM denim and fleece, the weight is on every product page.

  • Composition you can read

    Natural fibres such as cotton, linen and merino lead the range. Blends are used only where they improve wear, and are always stated.

  • Pre-washed and colour tested

    Fabrics are washed before cutting to limit shrinkage, and dyed cloth is tested for colour fastness.

Ethical manufacturing

The people who stitch our clothes are part of the product. We work with a small number of partner workshops and visit them so we know how garments are made.

  • Fair, on-time wages and fixed working hours at partner workshops.
  • Safe, ventilated floors with no forced or underage labour.
  • Small production runs to avoid overproduction and unsold stock.
  • Cut-room offcuts reused for trims, labels and packaging where possible.
Seamstress stitching a garment at a workshop

Sourcing, from fibre to finished garment

Every piece follows the same path, so anything that goes wrong can be traced to its source.

  1. Fibre

    We choose long-staple cotton, flax linen and fine merino for strength and hand-feel.

    Step 1

  2. Spinning and weaving

    Partner mills knit or weave to our weight and construction targets.

    Step 2

  3. Cut and sewn

    Garments are cut, sewn and washed in small batches at partner workshops.

    Step 3

  4. Inspect and pack

    Each piece is measured and checked, then packed with minimal plastic.

    Step 4

Apparel quality you can measure

Before a garment ships, it passes the checks below.

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Original designs

No borrowed logos or copied branding. Every cut is our own.

Shop the range

130–400

GSM range

From light oxford to heavy denim, every weight is stated.

See categories

100%

Measured pieces

Chest, length and sleeve are checked against the size guide.

View a size guide

3 checks

Seams, trims, finish

Stitch density, buttons and zips are tested before packing.

Ask about quality